Maven TM Blog

Building a Predictable B2B Pipeline: An Illustrative Example

The Maven TM Team — Thu, 12 Nov 2026 15:23:14 GMT

This is an illustrative example based on the kind of engagement Maven TM regularly runs for B2B technology clients. It is not a specific named client, but it reflects the approach and outcomes this type of programme is designed to deliver.

Personal Brand Beats Company Page on LinkedIn

marketing@maventm.com (Maven TM Team) — Fri, 06 Nov 2026 11:37:58 GMT

If your B2B lead generation strategy still treats your company LinkedIn page as the main event, the numbers say it is time to reconsider. Personal profiles are consistently seeing reach somewhere between 5 and 10 times higher than company pages posting similar content. LinkedIn's algorithm, and its users, simply engage more with people than with logos.

Why Most of Your B2B Buyers Are Invisible Until It's Too Late

marketing@maventm.com (Maven TM Team) — Fri, 30 Oct 2026 14:06:20 GMT

Here's a number worth sitting with: research from 6sense found that B2B buyers completed around 70% of their purchasing journey before making contact with a supplier.

Filling a B2B Webinar With Real Decision-Makers

marketing@maventm.com (Maven TM Team) — Fri, 23 Oct 2026 10:23:16 GMT

Getting people to register for a webinar is one thing. Getting the right people to attend, engage and become genuine sales opportunities is another.

Autonomous AI Agents in B2B Sales: What They're Actually Good For in 2026

marketing@maventm.com (Maven TM Team) — Tue, 06 Oct 2026 03:00:00 GMT

"AI agent" has become one of those phrases that means something different depending on who is saying it. For B2B sales teams, the practical version worth understanding is this: software that can independently handle research, data enrichment and lead routing, without a human triggering every step.

Why Lead Quality Matters More Than Lead Volume in 2026

marketing@maventm.com (Maven TM Team) — Mon, 28 Sep 2026 14:41:00 GMT

Why More Leads Do Not Always Mean More Sales

For many B2B companies, lead generation has traditionally been measured by volume.

How Do You Get Your B2B Company Cited by ChatGPT, Perplexity and Google AI Overviews?

marketing@maventm.com (Maven TM Team) — Tue, 15 Sep 2026 12:00:00 GMT

To get cited by AI search engines, you need three things working together: content that answers real buyer questions directly, authority signals that prove you are a credible source, and technical accessibility so AI crawlers can read and index your pages. Miss any one of the three and the citations go to a competitor.

AI in B2B Sales: Why Automation Still Needs a Human Layer

marketing@maventm.com (Maven TM Team) — Wed, 09 Sep 2026 13:30:00 GMT

How to Use AI Without Losing the Conversations That Create Pipeline

AI is changing B2B sales and marketing.

What Is Answer Engine Optimisation (AEO) and Why Should B2B Marketers Care?

marketing@maventm.com (Maven TM Team) — Wed, 02 Sep 2026 15:27:13 GMT

Answer Engine Optimisation (AEO) is the practice of structuring your content so that AI tools like ChatGPT, Perplexity, Google AI Overviews and Copilot can find it, understand it and cite it when answering user questions. Where SEO earns you a ranking, AEO earns you a mention in the answer itself.

Why B2B Lead Generation Still Needs Human Conversation

The Maven TM Team — Tue, 30 Jun 2026 05:15:00 GMT

Why Digital Campaigns Alone Often Miss the Final Conversion Step

B2B lead generation has become more digital than ever.