Lead generation is vital for SaaS companies
There is more to SaaS Lead generation than a great, fully optimised website.
Online activity needs to be supplemented with other techniques to ensure a continual supply of new, fully qualified, prospects appear in their sales pipeline and are fully nurtured through the sales funnel until they are ready to buy.
The economics of SaaS businesses means they need to adapt and supplement traditional techniques to ensure a lower cost per acquisition than is tradional in the B2B software industry.
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