Marketing is the lifeblood of any Saas business.
Marketing has a key role to play in the success of any SaaS business. It has to establish your technology and industry credentials as well as create content and messaging that identifies the concerns of the target market and helps identify solutions.
If the company is first to market then there is a requirement to educate potential prospects on what it is being offered - and why.
Content marketing is used to achieve this, but is also helps provide information to move prospects through the sales funnel.
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