Maven TM helps customers maxmise the performance of their channel by performing the continual, time-consuming recruitment and monitoring that is essential for channel success.
The channel plays a crucial role in B2B Technology sales. A robust channel reduces the cost of entering new markets and we can help identify, nurture and recruit potential channel partners. We can coordinate with your schedule to set up meetings around planned trips to potential markets or around events.
Once you have a channel in place – especially one that is spread across multiple geographies and languages, it can be very difficult to monitor your partners and have an up-to-date picture of how they are performing and whether they are representing your messages accurately. We can establish a programme of regular activity to ensure they are familiar with all aspects of your product and even conduct mystery shopping to test this and measure their performance.
If you are part of a vendor channel you will be very familiar with joint campaigns with vendors. We can work with you and the vendor to establish successful campaigns and share lessons learnt from previous campaigns. We will help ensure you meet your targets so you can meet the criteria for MDF-funding. If you are a vendor with your own channel, we can work with you to develop campaigns and objectives to be offered to, and rolled out across, your entire channel.
One of the most popular channel activities is the hosting of events jointly with the vendor. Traditionally a job for the sales teams, recruiting attendees to events can be time consuming and distract from closing immediate business. Maven TM have significant experience in event recruitment and have the bandwidth, unlike internal resources to conduct the regular phone and email follow up, complemented by social media activity where appropriate, that is essential to guarantee attendance.