Maven TM uses the full range of digital marketing techniques for both stand alone and integrated lead generation activity
We can work with you to create and send out marketing emails on your behalf as well as create and send out marketing emails on your behalf as well as handling all resulting inbound emails and calls. We can work in your own email tool or using our own resources. Email also has a key role in lead nurturing.
Maven TM use marketing automation every day and are experts in how to maximise the benefits of this technology to deliver more qualified leads and gain full visibility of lead activity. If you already use marketing automation, we can work directly in your system, but if you are considering investing in such technology, we also provide practical advice in how to implement and use.
In the new B2B sales environment, content marketing is a significant tool in lead generation. We know what works and can help advise you on the best approach, as well as creating content on your behalf. We also use various social media and digital techniques to ensure this content is shared generally as well as targeting previously identified leads as part of ongoing lead nurturing activity.
Digital marketing can be used for market research as well as complementing telemarketing-based research. Surveys can be created to determine market needs, for competitive research and to discover other information about your prospects. These results can be used in a range of marketing activities such as lead generation, developing market-entry strategies and PR.