SaaS businesses have a different set of sales challenges to traditional software companies.
The Software as a Service (SaaS) model has revolutionised the software industry and we are seeing smaller, leaner emerging companies compete on an equal footing with larger international rivals - to an extent that would not have seemed possible just a few years ago.
SaaS businesses first need to entice prospects to see a demo or sign up to a limited time free trial or low cost entry level subscription. The real sales challenge is to continually nurture those customers so they become long term customers and sign up for more users and/or additional functionality.
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