A common question from clients is how to have today’s date label associated with contacts. While HubSpot does not provide a native "Today's Date" property, we have created a workaround solution.
In this blog post, we will guide you through the seven-step process of creating an active list and custom workflow in HubSpot that enables you to automate and maintain a “Today's date” property.
The workflow automatically updates at midnight and stamps the “Today’s date” property with the date. This property is beneficial for reporting, workflows, and lists.
2. Set the Field type as Date picker.
3. Build an active list, with filters set as "Today's date" is unknown OR is more than 1 day ago.
4. Create a contact workflow. Enrollment triggers: is a member of the active list you created above.
5. Turn on re-enrollment for is member of Update Today's Date.
7. Workflow Settings Specific Times are set to run each day from 00:00 to 00:30.
To round up, implementing a custom workflow to capture and update "Today's Date" as a contact property in HubSpot empowers you to leverage real-time information effectively.
By automating this process, you ensure that each contact's record is always up-to-date with the current date. This valuable data can then be utilised for reporting, workflows, and lists, enabling you to track trends, measure campaign performance over time and automate time-sensitive actions.
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