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Anatomy of a rebrand

21 Jun 2016 | By Maven TM Team

Well the day has finally come.  Our bright shiny new website is now live.  All the effort of 6066_16_Maven_TM_Logo_positive_RGB.jpgthe past few months has boiled down to this. Its not just a new logo, but a new focus with new services and new messaging.

The logo represents the sales funnel and the interlocking lines indicate the close working relationships we enjoy with our clients. Funnel Wide Inside Sales is an important part of the new branding as it indicates what we do - support leads and prospects on their journey through all stages of the sales funnel, while acting as an outsourced inside sales resource supporting field sales teams where they exist,

What you cannot see when you look at the website are the meetings, discussions and fights that led to a consensus for the messaging you can read today.  At least we had the help of a professional branding agency, otherwise we would still be talking.

They then took the results of this discussion to create the branding you see today. This was then passed on to a development company who created the site structure and design.

Then it got difficult. I had to create the content and what at first looks like quite a small site is actually quite big. 31 pages needed some content - and then when I sat back smugly I realised that we needed content for 26 landing and thank you pages as well! 

You also spend a great deal of time (more than you think) arranging photography, choosing photographs and deciding on logos. However the most time consuming thing is the stuff that no-one ever sees.  The days I spent defining keywords and meta descriptions that no one will ever see....  And I have an SEO expert looking at it now to tell me where I went wrong!

Was it worth it?

Well no-one has hit me yet, so that is a good sign.

Our old brand image was tired and did not reflect how we work, what we do and who we do it for, so at least we have a modern refreshed image that matches our customers' expectations and represents us as a company that they actually want to do business with!

The website is hopefully now attracting people to work with us, instead of presenting a barrier they need to overcome!

As I sit here feeling drained from the effort, I am suddenly struck with the depressing thought that less than 24 hours after it went live, the website is already on its  journey of obsolescence. One day - not too long in the distance - I will need to go through this process all over again...

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