Market Research

Customer insights

Maven TM research services will help you to get a robust understanding of the needs of your customers or target market. We can provide insights that will help you make informed decisions about your brand, products or services, such as:

• Increase customer satisfaction
• Track Brand Awareness
• Know which products or services to develop

Further to this we can help you to develop metrics to track key outcomes such as customer satisfaction and brand sentiment.

Maven TM will work with your company to understand your end goals and objectives and can recommend the best way to approach this and how to fulfil your requirements.

Currently we work with companies ranging from small 2-man companies to some of the largest companies in the world. 

New Markets / New Products / New Countries

Surveys can be a good opportunity to get valuable information and feedback about your target market. This can be done through several channels such as social media, landing pages, email or phone, all of which Maven TM can facilitate and advise on. With market research you can track consumers across many different segments and from this information you can make strategic decisions based on the intelligence gathered.

The surveys can give information on whether it would be viable to launch your product into a certain market, and if so, the most effective means of doing so. Here at Maven TM we have a substantial number of highly educated, knowledgeable, skilled and experienced native speakers from across the globe that can help you achieve your end goal.

Assess Market Potential

Assessing market potential should be at the front of any businesses thoughts when planning a market research survey. Maven TM can find some key insights by conducting surveys which will give you feedback which could include:

• Is your product or service going to satisfy a market need?
• What level of market demand is there for a solution like yours?
• Who are your potential customers and more importantly where can they be found?
• What conversion rates and metrics can you expect from your sales and marketing activities in this market? What average sales cycle durations, what ROI potential is there in the first year?
• What competition is out there, whether it be direct or indirect?
• Who are potential partners and how successful could the partner network be?
• At what prices are customers willing to pay for your product or service?

Analysis & Planning

Before investing funds into marketing plans or activities you need to be confident the strategy you are considering will succeed in achieving your objectives.

Market research surveys are a great way to help you understand aspects such as your target market which will allow you to improve the quality of your decisions when planning strategies. This includes anything from understanding the potential market size to determining the optimal price for your products.

Maven TM will guide you in effective surveys, conducting analysis and planning of the results, and comparing these against industry benchmarks, to help inform your decision making.