Our team of marketing professionals understand the need for B2B content to educate prospects. Our knowledge of what is required to move leads through your sales funnel allows us to create content specific to each stage of your prospect's journey to SQL.
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Content should drive impact. At Maven TM, we analyse the performance of content using a number of KPI's in order to measure the effectiveness of content to replicate high performing actions as well as a means of effectively measuring ROI.
At Maven we can use content marketing as part of a broader strategy to nurture leads and move them through the sales funnel. We use content marketing alongside email campaigns and other digital marketing activities as well as telemarketing to deliver higher quality leads.
To maximise the potential of content marketing you must distribute your content. At Maven TM we utilise a number of relevant digital & social channels to target previously identified leads as well as generating new ones.
Effective lead generation is a critical part of your success. When dealing with long and complex sales cycles, it is important that there is continual lead generation to ensure a ready supply of qualified leads entering your sales funnel.
Maven TM can make a real difference to your sales pipeline. To find out how we can develop a tailor made lead generation solution to meet your needs, get in touch today.
