Maven TM have extensive experience in sourcing and identifying potential customers. Using telemarketing, sometime linked to social media activity, we can contact these prospects, identify their potential and start the lead qualification process on them. This is a time consuming step that many in house sales teams do not have the time or resources to complete. Outsourcing this to MavenTM will ensure this becomes a regular activity.
For any B2B technology business with complex and lengthy sales cycles, it is vital that a reliable and repeatable lead generation process is established to continually feed your sales pipeline with quality, qualified leads that can be developed by your sales teams. Outsourcing your lead generation to Maven TM ensures you will always have access to quality lead generation resources, that can be varied to suit business need.
We work with you to define lead qualification criteria that we apply to any leads we generate. We categorise them in a way that makes sense for you to give an accurate view of your short, medium and long-term sales funnel. Companies using automated lead generation can use our expertise to help them manage the process to move prospects from initial contact to Marketing Qualified Lead (MQL) and then on to Sales Qualified Lead (SQL) – and to reject them where appropriate.
For more information on the new language of Lead Management, read our whitepaper at
It is thought that as little as 3% of an addressable market is in a position to buy at any given time. Sales staff may strike lucky and talk to someone at the right time, but for the vast majority, lead nurturing is crucial to ensure prospects remain engaged until they are ready to buy. Our lead nurturing services using telemarketing and digital techniques will ensure these prospects move through your sales funnel.
Telemarketing has a major role to play in complex technology B2B Lead Generation and related activity. Our telemarketing agents are experts in conducting detailed, unscripted, technical conversations with prospects. Maven TM’s relentless focus on training our staff, ensures they understand your industry, your culture and, most importantly, your offering. You can relax knowing that our staff are representing you as professionally as if they were your staff to generate high quality, relevant and actionable leads.
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