--- title: Why is a customised telemarketing program important? description: A one-size-fits-all approach to B2B telemarketing doesn't work. The best results from outsourcing telemarketing are achieved with a customised campaign. image: https://www.maventm.com/hs-fs/file-28829109-jpg/images/customised_telemarketing_campaign.jpg --- [![Maven TM - Funnel Wide Inside Sales](https://www.maventm.com/hubfs/Maven_2016_Theme/mavenLogo-onWhite-01.svg "Maven TM - Funnel Wide Inside Sales") ](https://www.maventm.com) Call us: [+353599101500](tel:+353599101500) ## [Back to Articles](https://www.maventm.com/telemarketing-blog) # Why is a customised telemarketing program important? 21 Jun 2012 | By The Maven TM Team ![Customised Telemarketing Campaign](https://www.maventm.com/hs-fs/file-28829109-jpg/images/customised_telemarketing_campaign.jpg?width=138&height=207&name=customised_telemarketing_campaign.jpg)All too often we come across companies that have been frustrated by their own telemarketing efforts but are reluctant to engage with a telemarketing agency because of a bad experience in the past. We hear complaints from Sales and Marketing Managers that they simply can’t get their sales team to make any calls. They don’t want to outsource to a telemarketing agency because their product or service is too complex for an agency to grasp. Or, perhaps they tried this before and wasted time, resources and money on an agency that had a one-size-fits-all approach to all their clients. One-Size-Fits-All approach ignores the needs of companies that have: - a **unique product or service** offering that requires a unique message - developed a **sales process** that works for them and needs a partner to work within their sales pipeline stages - a **multilingual target market** spread across multiple time zones At Maven TM, all our clients are special. They all have a unique product or service offering and they certainly all have a unique message that they want to get out there. They all have their own sales process; they manage their sales pipeline in their own unique way; they have specific ways of reporting and most importantly, they all have unique requirements when it comes to telemarketing. Some want list acquisition and database cleansing to support other marketing activity. Others want leads generated from existing customers. Go-to-Market strategies are important for companies entering new geographies or launching new products. Target account profiling is usually sought after by companies dealing with low-volume, high-value sales. And that’s only the beginning. There’s various CRM, different time-zones, multi-lingual requirements, different levels of technical know-how. It’s no wonder the one-size-fits-all approach just doesn’t work. Telemarketing agencies should find out what you do and how you do it before they tell you what they can do for you. If your agency does not have an in-depth understanding of your business, from your products to your marketing approach how can they align with how you work to ensure you are getting the results you expect? [![View the Maven TM Academy](https://no-cache.hubspot.com/cta/default/180459/69fd7b28-b4af-41e8-a913-22bf8a7ddbb3.png)](https://cta-redirect.hubspot.com/cta/redirect/180459/69fd7b28-b4af-41e8-a913-22bf8a7ddbb3) Topics: [Telemarketing Agency](https://www.maventm.com/telemarketing-blog/topic/telemarketing-agency), [Outbound Telemarketing](https://www.maventm.com/telemarketing-blog/topic/outbound-telemarketing), [Telemarketing Results](https://www.maventm.com/telemarketing-blog/topic/telemarketing-results) ### Social Sharing ### Recent Posts ### Posts by Topic - [B2B Telemarketing (52)](https://www.maventm.com/telemarketing-blog/topic/b2b-telemarketing) - [Inside Sales (27)](https://www.maventm.com/telemarketing-blog/topic/inside-sales) - [Sales Techniques (25)](https://www.maventm.com/telemarketing-blog/topic/sales-techniques) - [lead generation (18)](https://www.maventm.com/telemarketing-blog/topic/lead-generation) - [Qualified Sales Leads (16)](https://www.maventm.com/telemarketing-blog/topic/qualified-sales-leads) - [Sales Leads (16)](https://www.maventm.com/telemarketing-blog/topic/sales-leads) - [Marketing Strategy (14)](https://www.maventm.com/telemarketing-blog/topic/marketing-strategy) - [Outbound Telemarketing (12)](https://www.maventm.com/telemarketing-blog/topic/outbound-telemarketing) - [digital marketing (12)](https://www.maventm.com/telemarketing-blog/topic/digital-marketing) - [Telemarketing Agency (11)](https://www.maventm.com/telemarketing-blog/topic/telemarketing-agency) - [Maven TM (10)](https://www.maventm.com/telemarketing-blog/topic/maven-tm) - [Technology Sales (9)](https://www.maventm.com/telemarketing-blog/topic/technology-sales) - [Telemarketing Blog (8)](https://www.maventm.com/telemarketing-blog/topic/telemarketing-blog) - [Telesales (8)](https://www.maventm.com/telemarketing-blog/topic/telesales) - [cold calling (8)](https://www.maventm.com/telemarketing-blog/topic/cold-calling) - [Award-winning telemarketing agency (7)](https://www.maventm.com/telemarketing-blog/topic/award-winning-telemarketing-agency) - [Telemarketing Results (7)](https://www.maventm.com/telemarketing-blog/topic/telemarketing-results) - [Appointment Setting (6)](https://www.maventm.com/telemarketing-blog/topic/appointment-setting) - [Technology Trends (6)](https://www.maventm.com/telemarketing-blog/topic/technology-trends) - [Sales Conversations (5)](https://www.maventm.com/telemarketing-blog/topic/sales-conversations) - [Sales pipeline (5)](https://www.maventm.com/telemarketing-blog/topic/sales-pipeline) - [Telemarketing Questions (5)](https://www.maventm.com/telemarketing-blog/topic/telemarketing-questions) - [Inbound Telemarketing (4)](https://www.maventm.com/telemarketing-blog/topic/inbound-telemarketing) - [Outsourcing a telemarketing campaign (4)](https://www.maventm.com/telemarketing-blog/topic/outsourcing-a-telemarketing-campaign) - [What is Telemarketing (4)](https://www.maventm.com/telemarketing-blog/topic/what-is-telemarketing) - [lead nurturing (4)](https://www.maventm.com/telemarketing-blog/topic/lead-nurturing) - [linkedin (4)](https://www.maventm.com/telemarketing-blog/topic/linkedin) - [B2B Marketing (3)](https://www.maventm.com/telemarketing-blog/topic/b2b-marketing) - [Customer Retention (3)](https://www.maventm.com/telemarketing-blog/topic/customer-retention) - [Maven TM News (3)](https://www.maventm.com/telemarketing-blog/topic/maven-tm-news) - [Outsourcing (3)](https://www.maventm.com/telemarketing-blog/topic/outsourcing) - [Social Media (3)](https://www.maventm.com/telemarketing-blog/topic/social-media) - [content marketing (3)](https://www.maventm.com/telemarketing-blog/topic/content-marketing) - [marketing (3)](https://www.maventm.com/telemarketing-blog/topic/marketing) - [marketing blog (3)](https://www.maventm.com/telemarketing-blog/topic/marketing-blog) - [technology telemarketing (3)](https://www.maventm.com/telemarketing-blog/topic/technology-telemarketing) - ["survey" (2)](https://www.maventm.com/telemarketing-blog/topic/survey) - [Client Loyalty (2)](https://www.maventm.com/telemarketing-blog/topic/client-loyalty) - [Data (2)](https://www.maventm.com/telemarketing-blog/topic/data) - [HubSpot Partnership (2)](https://www.maventm.com/telemarketing-blog/topic/hubspot-partnership) - [Sales Management (2)](https://www.maventm.com/telemarketing-blog/topic/sales-management) - [Telemarketing Lists (2)](https://www.maventm.com/telemarketing-blog/topic/telemarketing-lists) - [UK Telemarketing (2)](https://www.maventm.com/telemarketing-blog/topic/uk-telemarketing) - [content Creation (2)](https://www.maventm.com/telemarketing-blog/topic/content-creation) - [lead scoring (2)](https://www.maventm.com/telemarketing-blog/topic/lead-scoring) - [marketing automation (2)](https://www.maventm.com/telemarketing-blog/topic/marketing-automation) - [sales (2)](https://www.maventm.com/telemarketing-blog/topic/sales) - [An Taoiseach Enda Kenny (1)](https://www.maventm.com/telemarketing-blog/topic/an-taoiseach-enda-kenny) - [BANT (1)](https://www.maventm.com/telemarketing-blog/topic/bant) - [Brexit (1)](https://www.maventm.com/telemarketing-blog/topic/brexit) - [Content Strategy (1)](https://www.maventm.com/telemarketing-blog/topic/content-strategy) - [Event Telemarketing (1)](https://www.maventm.com/telemarketing-blog/topic/event-telemarketing) - [Maven - Télémarketing B2B blog (1)](https://www.maventm.com/telemarketing-blog/topic/maven-télémarketing-b2b-blog) - [NPS (1)](https://www.maventm.com/telemarketing-blog/topic/nps) - [SEO (1)](https://www.maventm.com/telemarketing-blog/topic/seo) - [Sales Environment (1)](https://www.maventm.com/telemarketing-blog/topic/sales-environment) - [Stratégie Marketing (1)](https://www.maventm.com/telemarketing-blog/topic/stratégie-marketing) - [Trends (1)](https://www.maventm.com/telemarketing-blog/topic/trends) - [account based marketing (1)](https://www.maventm.com/telemarketing-blog/topic/account-based-marketing) - [complex b2b solutions (1)](https://www.maventm.com/telemarketing-blog/topic/complex-b2b-solutions) - [customer satisfaction (1)](https://www.maventm.com/telemarketing-blog/topic/customer-satisfaction) - [exporting (1)](https://www.maventm.com/telemarketing-blog/topic/exporting) - [multilingual lead generation (1)](https://www.maventm.com/telemarketing-blog/topic/multilingual-lead-generation) - [pay per appointment (1)](https://www.maventm.com/telemarketing-blog/topic/pay-per-appointment) - [pay per lead (1)](https://www.maventm.com/telemarketing-blog/topic/pay-per-lead) - [persona marketing (1)](https://www.maventm.com/telemarketing-blog/topic/persona-marketing) [see all](https://www.maventm.com/telemarketing-blog/bid/173412/why-is-a-customised-telemarketing-program-important#) ### Subscribe To The Maven TM Blog ### Follow Maven TM Follow us on your favourite social channels. ![smGreenRuleCompact.gif](https://www.maventm.com/hs-fs/hubfs/Maven_2016_Theme/smGreenRuleCompact.gif?width=49&height=16&name=smGreenRuleCompact.gif) [Twitter](https://twitter.com/Maven_TM) [Facebook](https://www.facebook.com/Better.Sales.Leads.Maven.TM) [LinkedIn](https://www.linkedin.com/company/maven-tm-limited) [Google+](https://plus.google.com/+Maventm_B2B_sales_lead_generation/videos) [Pinterest](https://www.pinterest.com/maventm/) [YouTube](https://www.youtube.com/channel/UC3_NkYyGAnsGChVq6j4jg_g) ## Subscribe to the Maven TM blog ##### News, insights, tips & musings from the Maven TM team ![Maven TM White Logo Image (1)](https://www.maventm.com/hs-fs/hubfs/Maven%20TM%20White%20Logo%20Image%20(1).png?width=400&height=100&name=Maven%20TM%20White%20Logo%20Image%20(1).png "Maven TM White Logo Image (1)") ![google cert-2](https://www.maventm.com/hs-fs/hubfs/google%20cert-2.png?width=150&name=google%20cert-2.png "google cert-2") **T: **[+353 (0) 59 9101500](tel:+353599101500) **E: **[sales@maventm.com](mailto:sales@maventm.com) ###### [Telemarketing](https://www.maventm.com/lead-generation-services/telemarketing) ###### [Digital Marketing](https://www.maventm.com/lead-generation-services/digital-marketing) ###### [SURVEY SERVICES](https://www.maventm.com/survey) ###### [INBOUND Services](https://www.maventm.com/inbound-lead-qualification) ###### [About Us](https://www.maventm.com/about-maven) ###### [Maven Resources](https://www.maventm.com/resources) ![DIGI AWARDS- MAVEN BADGE](https://www.maventm.com/hs-fs/hubfs/DIGI%20AWARDS-%20MAVEN%20BADGE.png?width=200&height=200&name=DIGI%20AWARDS-%20MAVEN%20BADGE.png "DIGI AWARDS- MAVEN BADGE") [Facebook](https://www.facebook.com/Maven.TM) [LinkedIn](https://www.linkedin.com/company/maven-tm-limited) [Instagram](https://www.instagram.com/maventm/) [YouTube](https://www.youtube.com/channel/UC3_NkYyGAnsGChVq6j4jg_g)   - © 2025 Maven TM Limited - All Rights Reserved - [Privacy Policy](https://www.maventm.com/privacy-policy) - [Cookie Policy](https://www.maventm.com/cookie-policy) - [Working for Maven TM](https://www.maventm.com/about-maven/careers-at-maven) [Social](https://www.maventm.com/telemarketing-blog/bid/173412/why-is-a-customised-telemarketing-program-important#) [Contact Us](https://www.maventm.com/telemarketing-blog/bid/173412/why-is-a-customised-telemarketing-program-important#) [Close](https://www.maventm.com/telemarketing-blog/bid/173412/why-is-a-customised-telemarketing-program-important#) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](https://www.facebook.com/Maven.TM) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/company/maven-tm-limited/) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/Maven_TM) [Close](https://www.maventm.com/telemarketing-blog/bid/173412/why-is-a-customised-telemarketing-program-important#) ### Contact US