<img src="http://www.cnt-tm-1.com/49937.png" style="display:none;">

Why Outsourcing Marketing Efforts is a Game Changer for SMBs

03 Apr 2023 | By Maven TM Team

In today's business world, marketing is a crucial component of a successful organisation. However, for small to medium-sized businesses, allocating time, resources and expertise for an effective marketing campaign can be challenging. This is where outsourcing can prove to be an invaluable solution. 

Outsourcing marketing efforts refers to hiring a third-party company or individual to handle all or some aspects of your marketing strategy. The following are the top reasons why a small to medium-sized organisation should consider outsourcing their marketing efforts. 

Access to Expertise 

Marketing can be a complex field that requires specialised knowledge, skills and experience. Outsourcing allows an organisation to access the expertise of experienced professionals without the need to hire full-time staff. This means that businesses can benefit from the latest marketing trends and techniques, without the need for ongoing training or investment in some marketing technology and software. 

The need to involve a marketing agency is becoming more prevalent due to the changing B2B customer. The modern B2B customer now expects a level of ease and personalisation akin to the B2C experience. As digital natives, they prioritise relevant online content and prefer less direct sales involvement. Neglecting to produce digital content that impresses these customers can have negative consequences, such as hindering organisational growth and losing loyal customers.  

B2B buyers are less concerned about loyalty. Of the 150 buyers surveyed by Avionos, 90% said they would turn to a competitor if a supplier’s digital channel couldn’t keep up with their needs.  


Marketing can be expensive, and for small to medium-sized businesses, allocating resources to an in-house marketing department can be a strain on their finances. Outsourcing marketing efforts allows businesses to reduce overhead costs associated with salaries, benefits, training, and technology. This way, businesses can focus on their core competencies and invest their resources in areas that will bring higher ROI. 


Outsourcing marketing allows small to medium-sized businesses to have more flexibility in their marketing strategy. They can adapt their marketing efforts quickly to keep up with changing market trends, consumer behaviour, and technology advancements. In addition, outsourcing allows businesses to scale up or down their marketing efforts based on their needs and budget, without the need for long-term commitments. 

Increased Efficiency 

Marketing requires a significant amount of time, effort and attention to detail. Outsourcing marketing efforts allows businesses to focus on their core competencies, while the marketing experts handle the marketing strategy. This increases overall efficiency and productivity, as well as frees up time and resources for other important business functions.  

Access to Advanced Technology 

Marketing technology and software are constantly evolving, and keeping up with the latest advancements can be a challenge for small to medium-sized businesses. Outsourcing marketing efforts allows businesses to access the latest marketing technology and software without the need for investment in expensive tools and systems. This way, businesses can benefit from the latest marketing strategies and tactics, without the need for significant investment. 

Better Return on Investment (ROI) 

Outsourcing marketing efforts can lead to a higher return on investment (ROI) for small to medium-sized businesses. By outsourcing marketing, businesses can benefit from the expertise of marketing professionals, which translates into better targeting, better messaging, and ultimately, better results. This can lead to increased sales, higher revenue, and greater brand awareness. 

In conclusion, outsourcing marketing efforts can be a valuable solution for small to medium-sized businesses. It allows businesses to access expertise, reduce costs, increase flexibility, improve efficiency, access advanced technology, and achieve better ROI. By outsourcing marketing efforts, businesses can focus on their core competencies and achieve their business objectives while leaving the marketing to the experts. 

Topics: Outsourcing, marketing blog, B2B Marketing

Social Sharing

Recent Posts

Subscribe To The Maven TM Blog

Follow Maven TM

Follow us on your
favourite social channels.


Subscribe to the Maven TM blog

News, insights, tips & musings from the Maven TM team