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The Advantages of Conducting Employee Satisfaction Surveys

26 Apr 2018 | By Karim Abdou

Businesses are very quick to gauge the satisfaction of their consumers, but when it comes to measuring how their employees are feeling, only a few companies take the time to find out. Research suggests that satisfied and motivated employees will create higher customer satisfaction, and as a result, positively influence organisational performance.

One study found that happiness raises nearly every business outcome: raising sales by 37%, productivity by 31%, and accuracy on tasks by 19%, as well as a myriad of health and quality of life improvements.

But all too often, employees don’t feel valued at all. This begs the question “if happiness in the workplace is so important, why are employees left feeling undervalued?”.

Well, too many businesses are focusing too much on what they’re doing but overlooking and minimising who is doing the work, as well as how and why they’re doing the work. There’s no denying that financial stability and job security play a role in employee job satisfaction, but the bottom line is that people need to continuously grow to remain engaged and productive.

It’s important for you to regularly conduct employee satisfaction pulse checks. When employees feel like their opinions matter and that they can get to safely share their appraisals, they’ll feel more valued. Now, employee satisfaction surveys are a great way to get to the heart of every employee, and to understand what problems they’re really facing so that you can work on resolving such issues. So, let’s go through some of the benefits of employee satisfaction surveys:

Increasing Productivity: Providing your employees with the space to voice any concerns they’re facing, and then acting on those concerns can have a tremendous impact on your staff.

Saving Time and Money: Unhappy employees are more likely to search for new employment or quit with short notice. As you are aware, hiring new employees is expensive and time consuming, so retaining staff should be a priority.

Uncover Issues Quickly: There are times when serious issues go unspoken but continue to simmer. Conducting employee satisfaction surveys can help you gather honest feedback about management and lingering issues that need to be addressed.

Direct Organisational Growth: Understanding how your employees feel about certain areas of your company can help you create tangible items that need to be changed. Feedback offers you valuable and actionable data that can be implemented later for growth.

Benchmark Results: Employee satisfaction surveys offer a benchmark for future comparison purposes. Not only can you compare your data internally, but you can also look at certain results and compare them with the data that is specific to your industry to determine how your company is doing in comparison to industry norms.

Most importantly, you must commit to putting the survey results to work. It’s important that your company acts quickly on those insights as it shows employees that completing the surveys was worthwhile. Now, if you don’t follow up on the results from the surveys, you staff will in fact respond more negatively. If you feel that you cannot act on certain suggestions, it’s very important that you make sure to communicate the reasons why to the survey participants.

In conclusion, engaged employees deliver better performance and more profitable outcomes. You want to ensure that steps taken to increase engagement are effective. Here at Maven TM, we will help you evaluate and design an optimal employee experience survey that will positively impact your organisation's performance and discover areas which need improvement. Get in touch with us today for a free consultation.

Topics: marketing, lead generation, Inbound Telemarketing, B2B Telemarketing, Sales Leads, Customer Retention

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