We work with you to define lead qualification criteria that we apply to any leads we generate. We categorise them in a way that makes sense for you to give an accurate view of your short, medium and long-term sales funnel. Companies using automated lead generation can use our expertise to help them manage the process to move prospects from initial contact to Marketing Qualified Lead (MQL) and then on to Sales Qualified Lead (SQL) – and to reject them where appropriate
In the new B2B sales environment, content marketing is a significant tool in lead generation. We know what works and can help advise you on the best approach, as well as creating content on your behalf. We also use various social media and digital techniques to ensure this content is shared generally as well as targeting previously identified leads as part of ongoing lead nurturing activity.
Telemarketing has a major role to play in complex technology B2B Lead Generation and related activity. Our telemarketing agents are experts in conducting detailed, unscripted, technical conversations with prospects. Maven TM’s relentless focus on training our staff, ensures they understand your industry, your culture and, most importantly, your offering. You can relax knowing that our staff are representing you as professionally as if they were your staff to generate high quality, relevant and actionable leads.
It is thought that as little as 3% of an addressable market is in a position to buy at any given time. Sales staff may strike lucky and talk to someone at the right time, but for the vast majority, lead nurturing is crucial to ensure prospects remain engaged until they are ready to buy. Our lead nurturing services using telemarketing and digital techniques will ensure these prospects move through your sales funnel.
Social Media
Maven TM are experienced in using Social Media directly to generate leads where calling is not an option. It is also useful as a nurturing platform. We also use it in conjunction with traditional telemarketing to help make contact with prospects before they are called – turning a cold call into a warm call to increase the chances of having a successful and productive conversation.