We work with you to define lead qualification criteria that we apply to any leads we generate. We categorise them in a way that makes sense for you to give an accurate view of your short, medium and long-term sales funnel. Companies using automated lead generation can use our expertise to help them manage the process to move prospects from initial contact to Marketing Qualified Lead (MQL) and then on to Sales Qualified Lead (SQL) – and to reject them where appropriate.
If you are selling a web-based solution, our team can run customer demos on your behalf. They will act as one of your team and will be briefed to handle any questions that could arise. Their aim is to use these demos to directly close business for you. This frees up your precious internal resources and lets you focus on building your business.
Once a SaaS prospect has seen a demo, there can be a time lag before they sign up to either a free trial or a low cost entry level offer. By maintaining contact with the prospect we can help encourage them to sign up and even manage the onboarding process on your behalf. If Maven TM are conducting demos on your behalf, this becomes a seamless process.
A key element of the SaaS business model is to convert the customer from low-cost or free usage into a full paying customer – and then to widen their usage by extending throughout their organisation or being effectively introduced to new features as they are introduced. Our lead generation team can stay in contact to ensure their full revenue potential is realised.
It is important to maintain engagement activity with customers to ensure they continue to use your service and are not tempted over to any competition. In a rapidly growing and developing business this is often overlooked and the new search for new customers prioritised. This is a false economy as studies continually show that sales to existing customers are cheaper and lower cost than finding and selling to new ones. Maven TM use social, digital and telemarketing to maintain that relationship through regular contact and even handling inbound calling.
