Maven TM have extensive experience in sourcing and identifying potential customers. Using telemarketing, sometime linked to social media activity, we can contact these prospects, identify their potential and start the lead qualification process on them. This is a time consuming step that many in house sales teams do not have the time or resources to complete. Outsourcing this to MavenTM will ensure this becomes a regular activity.
We work with you to define lead qualification criteria that we apply to any leads we generate. We categorise them in a way that makes sense for you to give an accurate view of your short, medium and long-term sales funnel. Companies using automated lead generation can use our expertise to help them manage the process to move prospects from initial contact to Marketing Qualified Lead (MQL) and then on to Sales Qualified Lead (SQL) – and to reject them where appropriate.
If you are selling a web-based solution, our team can run customer demos on your behalf. They will act as one of your team and will be briefed to handle any questions that could arise. Their aim is to use these demos to directly close business for you. This frees up your precious internal resources and lets you focus on building your business.
Once a SaaS prospect has seen a demo, there can be a time lag before they sign up to either a free trial or a low cost entry level offer. By maintaining contact with the prospect we can help encourage them to sign up and even manage the onboarding process on your behalf. If Maven TM are conducting demos on your behalf, this becomes a seamless process.
It is thought that as little as 3% of an addressable market is in a position to buy at any given time. Sales staff may strike lucky and talk to someone at the right time, but for the vast majority, lead nurturing is crucial to ensure prospects remain engaged until they are ready to buy. Our lead nurturing services using telemarketing and digital techniques will ensure these prospects move through your sales funnel.
Marketing automation is particularly prevalent in SaaS companies and this sector has been instrumental in the growth of such tools. Marketing automation and web-based businesses are the perfect partnership. Maven TM use marketing automation every day and are experts in how to maximise the benefits of this technology to deliver increased leads and visibility of lead activity. If you already use marketing automation, we can work directly in your system, but if you are considering investing in such technology, we can provide practical advice in how to implement and use.
